Infographics have become one of the most popular forms of content on the web, being 30 times more likely to be read than a full article. Bloggers, content marketers, and even traditional media outlets have seen the impact of infographics on their traffic. But infographics aren’t just for the internet. You can include them in your presentation too – and you should!
Our team at the Presentation Experts, an infographics design and presentation agency in London, has put together this guide on infographics. You’ll learn what infographics are, why you should use them in your presentation, and some top tips for creating them.
What is an Infographic?
An infographic is a visual representation of complex data, like bar charts or graphs. Unlike charts and graphs, however, infographics are poster-like images that contain text and smaller visual elements. Also unlike charts and graphs, they don’t require interpretation to understand. Infographics are visually appealing, with plain language that’s quickly and easily understood by readers.
Because of their simplicity and versatility, infographics are widely used on the web. They’re perfect for presenting complicated data and their visual appeal makes them easy to share on social media. Infographics also work seamlessly in presentations.
The Benefits of Infographics in Presentations
There are three major advantages to using infographics in presentations. They simplify your information, hold audience attention, and lend authority to your main points.
In a presentation, you never want to overwhelm your audience with too much info. That can be difficult, however, if you’re presenting on a complex topic. A great way to streamline your data and emphasise your main points is by designing them into an infographic.
Many people are visual learners, so showing a wall of text or even a bulleted list won’t have the same efficacy as a visually stimulating infographic. During a presentation, when you’re trying to disseminate information or make a point in a limited time frame, you want an element that’s easily understood.
Capture and Retain Attention
Not only do infographics help you carry your message, but they’re also more likely to snag audience attention. Charts and graphs can be visually noteworthy, but they’re not as striking as infographics.
When done properly, an infographic will stimulate your listeners’ curiosity, inviting them to take in the data presented. Traditional graphs and datasets can do the same, but they often only retain attention when you, as the presenter, explain their significance. Infographics need little accompaniment to be understood. And they make great handouts for your presentation.
Reinforce Your Authority
Infographics aren’t just fun to look at. They’re functional, giving important information that would otherwise be too dull or complex to understand. You should always include research, statistics, and analysis in your presentation when applicable. Having sources to back up your main points will lend credibility to your argument and be more convincing for your listeners.
Data-heavy infographics are a great way to establish your authority on a subject. Not only will your audience take you more seriously, but they’ll also be intrigued by an infographic’s inviting design.
Tips for Creating an Infographic in Your Presentation
Once you’ve decided to include an infographic in your presentation, how do you create one? There are templates you can use for creating infographics in PowerPoint, Google Slides, and other presentation software. When designing your infographic for your presentation, you have three things to keep in mind.
Sort Your Info
Infographics work best if you have a large amount of data to present or information to convey. They don’t look good if you only have one or two data points to include. If you do have enough data to make an infographic, then you’ll need to prioritise what’s included. Start with your overall objective and work your way down. Categorise your info by your main points and supporting details. This process will help you when you’re designing the infographic.
Let Your Audience Guide You
When you design a presentation, you always have your audience in mind – who they are, what they do, why they should listen to you, etc. Consider these same points when crafting your infographic as well. What would an audience member expect to see on your infographic? Which bits of information would be the most useful and interesting to them?
Use Hierarchical Design
Infographics, like presentations, work better with hierarchical design elements. Put your main points in a bigger font, with auxiliary fonts for supporting info. Don’t try to do too much with the design, either. Infographics are more effective when they’re simpler – sometimes white space can make a bigger visual impact than filling it in.
Final Thoughts on Using Infographics in Presentations
Including an infographic in your presentation can make it memorable. They’re perfect for relating complex information to your audience and helping them retain it. If you haven’t started using infographics in your presentations, then now’s the time!