Startup companies are much like flowers as they sprout out fast and grow quickly if proper nurturing is done. Here in the case of a company, the nurturing element is branding. It is the best way to represent the emotions, quality, value, and vision of the company. With the changing phase of the market and the emergence of Generation Z in the active market participation, traditional branding strategies are less effective, leaving the company in the mid of nowhere. Choose one of the best brand design agencies to get the appropriate and fruitful result.
Today, the modern customer does not want products or services as they are looking for an overall experience. With the right branding strategies, you can create an EMPIRE, read here some of the top branding strategies for 2023:
Top trends of 2023
1. Narrate The Brand Story
If you wish to decode the secret of a successful business, then the ongoing and upcoming strategy is the brand story. A brand story is not limited to about us page; in fact, it is more rooted and valuable than one can imagine. The customer relates to the story in a better way than random talks and lectures. This form of branding allows us to connect in a more personalized way and through it, the customer feels more connected. One of the best examples is Coca Cola as it focuses on spreading happiness rather than selling products.
2. Responsive Brand Logo
There are no two ways to the fact that the logo is the face of the company. But with the changing phase of business and technologies, the real face of the logo is also changing. With the information available at different platforms, the logo needs to be responsive. First of all, let’s understand what is a responsive brand logo? It is the one whose size, shape and color differ to adapt to whatever medium it is used. Earlier people used to believe that the company’s logo is rigid and should be subjected to any change. Some of the examples of it are Google, Kodak, Heinz sauce, and the list goes on.
3. Everybody is Local, and Nothing is Global
One of the guru mantras for the long life of the brand is: “It needs to have a global perspective but act like a local.” This means the company should tailor-made branding strategies as per geographical taste, audience, preferences, culture, and local requirement. One cannot sell a room heater in the hottest country as well as the coldest country. Acting like a local gives a sense of belonging and people easily get connected to it. Consider the example of Mc Donald as it has adopted this guru mantra in their menu. In the same way, you can find McLobster in Canada and McItaly burger in Italy.
4. Responsible Brand
Now many successful brands have cracked the success mantra as they have understood that to remain in the market for the long term, one needs to rule hearts of customers rather than the mind. Now customer prefers those brand who are fulfilling their social responsibility for non-responsible brands. It not only gives media attention but also helps in boosting trust, social awareness, and a major alteration towards social change. An example of a responsible brand is Ford as it now plans to use Ecoboost Engine to increase fuel efficiency as well as reducing greenhouse gas emission.
5. Welcome Visual Content
Visual content is in fact of the best way to engage the customer like never before. It also remains in the mind of the viewer for a longer time as compared to words. Video allows us to express strong emotions and ultimately help to win the hearts of the customer. With quality content and beautiful pictures, you can create a significant impact on the mind of the users.
6. Brand Influencer
In the era of hashtags and tag, the brand-influencer is a useful tool to restore customer for a longer period. Wondering how? Influencers are great ways to boost the business, and this trend is no longer going to diminish as the consumer finds it easier to connect with the influencer. But there is a bit of change in the personas of a social influencer. Earlier, companies used to hire celebrities as an influencer to boost the sales value, but now they are hiring real users of the product/services.
This way, you can build trust, as people find it easy to trust the words of real users than celebrities who may or may not have used the products. Social media influencers can make the best use of social media to spread good words about the brand without any geographical limits. Amazon is using influencer strategies to win the trust of potential buyers.
Building a brand in the coming years will not be easy. To excel in the field, hire the services of best branding agencies with expertise in a niche corner, you can climb the ladder of success. Now the overall focus of the customer is how the brand acts instead of how it looks.