A few years ago, small business owners may not have even considered starting their own website due to the technicalities and complex procedures that went into it. However, in the past few years, there has been a sudden rise in the number of small start-ups and small business owners, and also a rise in the number of people who have started independently starting their own websites to make sure their business gets a wider reach. So to increase the reach you need to choose the right web hosting platform.
Thanks to the internet and social media, small business owners are doing pretty well at the moment, since good SEO practices have made it possible for businesses to reach their target users with ease. However, there is one small issue that many website owners still have a problem with, and that’s choosing the right web hosting platform.
In this article, we’ll go over some of the things you need to keep in mind while choosing a web hosting provider, and we’ll also look at how this could potentially improve or pull down your business in the long run. Let’s get started!
Why Choosing a Good Web Hosting Platform Matters
You may assume that website design and good SEO are what matters the most when it comes to starting and running your own business online, but having a good web hosting platform plays an integral part in uplifting your business as well.
For starters, web hosting providers are responsible for how fast your website is. This means that having a slow web hosting platform could automatically lead to a slow website that takes ages to load, and that’s something you wouldn’t want for your business.
Though this may seem like it really isn’t that much of a problem since it’s just going to be delayed by a couple of seconds, you need to understand that users these days won’t wait longer than a few seconds for a page to load.
This could be because most web hosts are pretty efficient and fast, leading to faster websites. This understandably makes people less patient when it comes to slow pages, and could lead to a loss of organic traffic for your business.
To give you an example, Amazon recently revealed that even a 1-second delay in their web hosting platform could lead to $1.6 billion fewer sales in a year. These numbers prove that unless your website is fast, efficient, and smooth, customers aren’t going to stick around to see the amazing products you have to offer, and will likely move on to a faster web page.
If you don’t know much about web hosting and how to choose the best web hosting platforms for your website, make sure you do your research and check out what’s trending among business owners these days and also find out which web hosting services are doing well in the current market.
Knowing this will enable you to save money and choose the right one the first time, without having to make do or waste money on a slow host. Here are 3 tips that will help you choose the right web hosting platform:
1. Focus on the Speed
As mentioned earlier, the first thing you’ll want to check out is the speed of the web hosting service, as this will be the primary gain you’ll derive from having a great web hosting platform.
If you want to have a website that’s easily pulled up by search engines and instantly captivates users as soon as they click on your website then you should focus on getting yourself a fast host which is within your budget. Do your research and use online reviews to understand what works best for your needs.
Also Read: 5 Web Design Tips For An Outstanding Site
2. Don’t Fall for Good Prices
Very often, people tend to fall prey to the ‘unlimited’ bait that most web host platforms use to attract potential buyers. You may at first feel tempted to go for the host which gives you unlimited bandwidth and storage for just a few dollars a month but do remember that there’s always a catch to these offers.
Instead, invest a decent amount into your web hosting platform, as this is where your website is going to permanently reside. In fact, you can even imagine it to be a sort of rent you’re paying to keep your website on the best platform where people will be able to easily access and try it out.
3. Pay Attention to Security
Finally, make sure you’re going for the right host who isn’t going to scam you and steal any of your data or information.
Go for reliable servers and avoid going for platforms that you’ve never heard of before and also steer clear of those sketchy platforms which don’t have many ratings or reviews by other business owners. At the end of the day, your website’s security matters so don’t sacrifice that for a seemingly great offer.