Social media has had a massive impact on our society, making everyone dependent on media and visual imagery. Gone are the days when people relied on meaningful texts to appeal to people. Now people are looking for visual imagery that has an impact on them.
Although a photograph can make an impact on people, videos will leave a lasting impression. Videos are a great way to relay messages in a fun and attractive way. No matter where you might be, adding a video to your website will be sure to lure more customers and clients to your company’s website.
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Communicate Information
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Using videos is a great way to get your content across to customers without taking up too much of their time. Everybody is busy nowadays, and they’re always finding ways to cut things in their lives short of gaining more time. Shorter videos that display emotions and positive body language have a higher appeal to customers that stick around.
Videos are fast and can showcase your content or product in the form of a story that appeals to customers. Customers may not always find the time to contact you personally, which is why the video does the job of persuading them to purchase your service or product.
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Build Your Brand Identity
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Building your brand is one of the best ways to create an emotional bond with your customers. Although you can always tell your story through text, sharing a video about your journey and why you do what you do can pull on people’s heartstrings and convince them on why they should choose your brand. You can talk about what your company has done or what you have done to help the business progress.
A video can show your products or services and why people need to purchase them. Apart from this, it also exhibits your energy and body language that will reach out to people. If you’re not sure how to go about creating a compelling video, you can easily find video editing in NYC. A professional videographer and editing service will help you establish your brand through a well-crafted video.
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SEO and Inbound Marketing
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Having a video on your website makes a massive impact on your SEO ranking. Since videos on a site provide mixed media as in visuals and text, signals are received by Google that your website contains relevant content for that particular search item. These rankings happen when people spend significant time on your website after clicking on the link through search results.
People will want to spend more time on your site if your video is readily available, entertaining, and easy to understand. The longer people spend on your site after this affects the value of your content and directly makes better rankings. It also indirectly affects your sales since more customers will be visiting your website.
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Increase Reach Through Social Media
Source: marketingland.com
There are probably very few people who aren’t on social media, and for those that are, that means a bigger audience for you to capture. The more platforms you have, the larger your reach will be. Videos have become a popular way for people to connect and feel.
Sharing your videos on social media helps you connect with customers directly and reach out to your audience on a large scale, as much as your connections allow. People that enjoy your video will share it, and the sharing will continue across accounts and platforms to generate even more visitors to your website.
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Engage Customers
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Videos are always more enjoyable as compared to text. They keep customers entertained even if it’s just for a brief moment. According to Single Grain, 94 percent of marketers believe that videos helped their customers understand their products and services better. Apart from communicating your content, it also attracts customers because of how you portray your story and brand.
Building your brand might be crucial, but customers will only be engaged if you’re able to develop a secure emotional connection with them. Easy-to-understand and relatable videos will portray the emotions and ideas that are familiar to customers. It is because of this that they will return to your website for more exciting content and share the news with others.
Audio-Visual Media is Always Beneficial
Engaging text can only get you so far, and once it stops doing that, visuals such as pictures with meaningful quotes can have a better impact on customers. Making creative and unique videos that clearly explain what your company offers and why it started is a great way to steal customer’s hearts and have them linked to a brand that they will always come back to and recommend as well.
