Use Google’s “People Also Search For” Feature in SEO
If you are a good Google searcher, you may have seen a box showing related phrases and terms to help you find answers to your queries. These terms are known as “People Also Search For.”
Generally, “People Also Search For” appears at the bottom of the SERPs (Search Engine Result Pages) but sometimes it can also appear in-between the results if Google feels like you are bouncing too much and not satisfied with the provided results.
Remember, Google’s aim is to provide you with information as soon as possible to deliver the best possible user experience. The search engine doesn’t want you to be frustrated, irritated, or upset and thus it shows you some related terms known as “People Also Search For.”
Being a business owner or/and marketer, it is very important to know everything about Google’s People Also Search For Feature and leverage it to maximize your website visits and sales.
In this blog post, we will discuss what PASF is, how it works, and how you can leverage it to strengthen your SEO efforts.
What Are People Also Search For?
In simple terms, People Also Search For (PASF) is a feature that Google displays to its users when they search for a particular query. It is a list of related queries that people have searched for in the past. These related queries are based on the user’s search history, their location, and other factors. The aim of PASF is to help users find relevant information quickly while also helping Google to understand the user’s intent better. But if you have noticed, you may have seen that it is not always that you get a box of “People Also Search For”. So, here comes our next sub-topic: when exactly do people also search for a feature that appears?
When Do People Also Search for Appear?
PASF appears at the bottom of the search results page after the main results. They appear only when Google’s algorithm detects that the user’s query is related to other queries that people have searched for in the past. It is important to note that PASF is not always displayed, and its appearance depends on the relevance of the user’s query and the search history of the user. Let’s see google search terms.
However, you should not confuse yourself between “People Also Search For” and “People Also Ask”, as these two are different entities.
The Difference Between People Also Search For (PASF) vs People Also Ask (PAA)
People Also Search For (PASF) is different from People Also Ask (PAA).
PAA is a feature that displays a list of questions along with 2-3 lines of a quick short answer to the question presented.
Whereas, People Also Search For redirects to new SERPs having different yet relevant links to help you get the solution you are looking for.
PAA can be useful for adding relevant FAQs to your blogs, whereas PASF is good for discovering and identifying supporting content pieces of the content pillar.
There is no doubt that planning your content according to what people are searching for can be a goldmine to grow your business.
Want to know why PASF is important for SEO? Read the next section!
Why “People Also Search For (PASF)” Is Important For SEO?
PASF is important for SEO because it helps you understand what people are searching for related to your niche. By understanding this, you can create content that addresses those queries and optimize your pages for those keywords. This can help you attract more traffic to your website, which can lead to more conversions and revenue. Many times, as a business owner or creator, you may run out of ideas and at that time, PASF can be a guiding path in furthering your content creation journey.
Now, if you are wondering how to leverage PSFA keywords, we’ve got you covered! Keep reading further sections to know the tips and techniques to leverage the “people also search for” feature.
How to Leverage & Rank for People Also Search For Keywords?
Leveraging PASF keywords can help you improve your website’s visibility and attract more traffic. Here’s how you can do it:
Start With a Simple Search:
The first, foremost, and simple step to start leveraging PASF is to enter your keyword in the Google search bar and scroll down to the bottom of the page. There you will get a handful of related terms that you can add to your digital presence or create content to build authority and expertise.
Research PASF keywords:
To further your search for PASF, you can use tools such as Google Search Console, Ahrefs, or SEMrush to find keywords related to your website’s niche.
Create Content:
The next step is to create content around PASF keywords to attract more traffic and sales to your website.
Optimize Your Pages:
If you don’t have the bandwidth (and even if you have, ensure that) you can optimize your pages for PASF keywords by including them in the title tag, meta description, and throughout the content.
Build Backlinks:
Going further, it is equally important to build backlinks to your pages that are optimized for PASF keywords to improve their visibility.
Monitor Your Rankings:
Last but not least, use tools such as Google Search Console or Ahrefs to monitor your rankings PASF keywords and make adjustments as necessary.
What Does Google Say About the People Also Search for Box?
Google has not provided much information about the People Also Search For (PASF) feature. However, according to a Google spokesperson, PASF is intended to help users discover related topics and find relevant information quickly. Google’s algorithm uses various signals such as the user’s search history and location to determine which related queries to display. You can see keywords for google search.google search for keywords
Tools to Find People Also Search for Keywords
There are several tools that you can use to find PASF keywords. Here we have listed some of the most popular ones:
Google Search Console:
Google Search Console can help you find PASF keywords by showing you related queries that drive traffic to your website.
Ahrefs:
Next on the list is Ahrefs. It can help you find PASF keywords by showing you the related keywords and terms for any given query.
SEMrush:
Lastly, SEMrush can also help you in finding PASF keywords by showing you the most popular and related keywords for any given query.
What Can You Do To Manage Duplicate PASF Topics?
If you have multiple pages on your website that are targeting the same PASF keywords, it can lead to duplicate content, which can negatively impact your SEO efforts. Here’s what you can do to manage duplicate PASF topics:
One Landing Page for Related Queries
Create one landing page for all related queries, and use canonical tags to point to the main page. This will prevent duplicate content and help you rank better for all related queries.
Make Use of Canonical Tags
Use canonical tags to tell Google which page is the original and should be indexed. This will prevent duplicate content and help you rank better for all related queries.
Redirect Users
Redirect users who are searching for related queries to the main page. This will prevent duplicate content and help you rank better for all related queries.
FAQs
Q: What are People Also Search For (PASF)?
A: To give you a short answer, PASF is a powerful tool that empowers users and marketers to bridge the gap between their goals and journey.
Q: How Can I Use PASF to Strengthen My SEO Efforts?
A: As mentioned above in the blog, PASF is a goldmine to find the most rewarding SEO keywords. You can further optimize your website pages and content by adding PASF keywords to them.
Q: What is the Difference Between PASF and People Also Ask (PAA)?
A: Though PSFA and PAA may look the same at the surface level, they both are different things. PAA comes with a short answer to the presented question, whereas PASF shows related terms to the entered query followed by a new list of links when clicked.
Q: How Can I Find PASF Keywords?
A: You can find PASF by simply entering a query or keyword and scrolling to the bottom or using tools like Google Search Console, Ahrefs, or SEMrush to find PASF keywords related to your website’s niche.
Q: How Can I Manage Duplicate PASF Topics?
A: One of the most effective ways to manage duplicate PASF topics is by creating one landing page for all related queries, using canonical tags to point to the main page, and redirecting users who are searching for related queries to the main page.
Conclusion
People Also Search For (PASF) is a valuable feature that can help you understand what people are searching for related to your niche. By leveraging PASF keywords, you can create content that addresses those queries and optimize your pages for those keywords, which can help you attract more traffic to your website and improve your SEO efforts. It is the best google people search.
Remember to use tools such as Google Search Console, Ahrefs, or SEMrush to find PASF keywords and monitor your rankings, and use techniques such as canonical tags and redirects to manage duplicate PASF topics.
Keep in mind that PASF is just one of many factors that affect SEO, so it is important to stay up to date with best practices and changes in the SEO landscape.
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