Instagram, the popular social media platform is loved by people all over the world. Its popularity is evident from the total number of users it has: more than 500 million, isn’t that great? People just love to post their photos and videos over this social media platform and celebrate their happy and fun moments with their friends, colleagues, and families.
There are a lot of new features and changes made to both the web and app version of this platform and now a new change has been tested in Canada. It is true that people who use Instagram are actually obsessed with the number of likes they get when they post something. They continuously come to the platform just to check how many likes they got.
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Many users check how many likes their friends get and compare with the likes on their own post and get depressed or get happy if they have received less or more likes respectively. This isn’t the purpose of this platform, right?
Instagram noticed this human nature and thought of doing something in the right direction. So, it announced a fundamental change a few months back for Canadian users. Instagram users in Canada will be testing a new feature that hides the likes count that the post receives. Now, people will focus on the content and not on Instagram Likes, thanks to Instagram for this!
At the time of announcing this new feature, there was uncertainty about whether it will be successful or not and whether people will like it or not. But, after a few months, the results were positive and it appeared that people loved this new feature.
One of the Instagram users told us that with the introduction of this feature, she is now able to clearly focus on the actual quality of the content being posted without seeing the like counts which were quite distracting.
The main motive of Instagram after this test is to make people focus on the videos and photos they share or their friends’ share and not to focus on how many hearts or likes they get. This will help to enjoy their free time over this platform in a better and right way.
The company hasn’t shared any data that what is the after-effect of hiding likes on the posting habits of the users. But it is evident that the test is quite successful because this test has been expanded to six more countries.
This new feature of Instagram will change many things in a positive direction. People will no longer compare each other with the likes they get. Users will post their photo with no aim to get more likes than their previous photo but will do so just to share it with their friends.
Now, users will not have any pressure to post their perfect photos over this platform. They can post anything as the mentality of judging people by their posts will simply get reduced and now people will be open to posting their naughty and funniest posts too. No matter how the post is, you can still post it on Instagram as there will be no barrier of how many likes you will get on it.
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So, this was the overview of the Instagram Hiding Likes test. Very soon, it is believed that the feature will be rolled out all over the world and people will be able to focus on the actual content and not the likes. To get more updates on this, don’t forget to follow Technographx!