Randy Pausch has been quoted to say that the size of your audience does not matter. What is important rather is that your audience is listening. Unfortunately, this can be a bit of a challenge to identify the right target audience for your brand. Regardless of how expertly you have curated your posts or how compellingly well-written your contents would be, your digital marketing strategies would be all for naught.
Why? Because no matter how great and incredible your content is, it would ultimately fall on deaf ears. In this regard, as a Digital Marketing Agency in the Philippines, identifying the correct target audience should be an integral aspect of your marketing campaign. Take note: Your target audience matters. They are the voice of your brand that would ultimately reverberate with prospects in the future.
What Are The Target Audience?
The success of your brand is hinged on how well you know your audience. In this regard, for brands who have a strong connection with their target audience and a developed sensitivity to their needs and wants, their tasks of marketing their brand become exponentially easier.
Determining who your target audience is will make it easier for you to attract a dedicated following in a saturated market that is teeming with competitors. So, whether you are herding a new set of customers, or are simply hunting for likes, knowing the language of your audience is paramount.
Do not cast your net too wide and try to hoard as many followers as you can. Remember, you are not going to be everyone’s cup of tea, so if you try and appeal to everybody, nobody would mean. Your messages would be deemed as generic and your audience would see it as nothing more than a hackneyed marketing ploy. In any case, here are some of the tips you can use to ensure you will target the right audience for your content:
1. Identify your current audience and then analyze
Source – docs24.co.uk
Layout the groundwork by starting with what you already know. Observe your current customer base and take in as much information as possible. However, go beyond their age, gender, professions, and other basic parameters and include things such as real-time life events, purchasing intent, how they have come across your brand and what their interests are.
More importantly, it is best to know which social media platforms and channels they use and direct your marketing endeavors there as well. However, if you are a little uncertain as to who your customers are, utilize an Analytics tool to help you identify who they are. Analytical tools from Google, Facebook, and other social media channels are at your disposal.
2. Understand your selling points
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There is a reason why people gravitate to your brand and why they favor it above your competitors. Every invention is meant to satisfy a need and your product SHOULD BE NO different. However, digital marketers who are rather inexperienced fail to grasp and comprehend the purpose behind the product.
Before you market your product or service, you should have a clear understanding of what it is and what makes it so special. In a sense, you should identify what sets it apart from the others. Articulate what problems it would solve and identify what compelling reasons are there for people to wish to purchase them.
3. Find your potential audience
Source – attractandclose.com
Now that you have a better understanding of your customer base and clientele. It is time to sniff them out as to where they might be lurking on the Internet. Remember, the Internet caters to a wide range of demographics. The individuals there spread across various social networks. In this regard, it is best to have a thorough insight into the social media channels. That appeals to your existing and prospective audiences.
Choose a platform that works best for you, and steer your efforts there. From there, you need to think about the interests and topics that might pique the interest of your target audience. This can easily be done by exploiting trends that make the most noise in their preferred social media channel.
In conjunction with this, take advantage of tools that would provide you with insights about how many users are interested in diverse topics and which social media platforms they are currently being talked about.
4.) Stalk your competition
Source – searchengineland.com
Unsure how to proceed? Check how your competitors are doing and take a gander at what they are currently up to. It would make sense for you to follow your competitors across social media channels. Visit their websites from time to time not only to have a better grasp of the competition. But to have a more comprehensive understanding of their branding, strategies, and efforts as well.
Armed with this information, you can already identify what markets they target and tap into that. Apart from getting tips, you can also determine which markets are missing–an opportunity for you to expand your brand into untapped and unexplored territory.