The internet is home to billions of websites, applications, images, videos, and other web contents. Every day more and more amount of data is being added to the web. If you’ll search for a topic on the web, you will find multiple pages talking about the same subject. Needless to say, a lot of people are replicating articles in a similar manner due to which integrity of the online content is being reduced.
How can we improve the situation?
Is it not possible to make your content more relevant?
Content aggregation is the solution. It includes collating information based on a particular topic from different reliable resources and adding your insights to it so that it becomes relevant for your audience.
This content to be aggregated is abundantly available on the internet in the form of social media posts, images, videos, comments, reviews, etc. Social media platforms are the most sought channels for content aggregation.
Facebook is one such major social media platform that helps you access amazing, relevant, and interesting content for your marketing purposes.
What is Facebook Content Aggregation?
Technology has evolved at a very fast pace in these recent years and so has the usage of social media platforms for promoting almost anything & everything. This change has significantly contributed to the digitisation of businesses and their marketing techniques.
One of the most powerful social media platforms for any business or brand promotion is Facebook. With 1.49 billion daily active users and engagement of 5,00,000 new users every day, Facebook has become a big name in the social media world. It is the most preferred and trusted platform for every small or big business to market themselves to a wider range of audiences.
People cannot be turned into customers unless they know about your business. And there is no better way to share your brand information other than using a magnificent social media channels like Facebook.
From an entrepreneur to a big famous brand, Facebook is open for all. This platform helps you to build a connection with your customers, to spread awareness about your brand and also boosts your marketing strategies.
Now, once you have managed to create a human interaction around your brand on Facebook, different customers would start sharing their insights about the same. These Facebook feeds that customers share about you can be in the form of simple messages, images, videos, etc.
All these feeds are pieces of content which are being published by your users and can be acknowledged as Facebook Content related to your brand. The compilation of this user-generated content published on Facebook related to a specific subject (your brand in this case) is termed as Facebook Content Aggregation.
How Facebook Content Aggregation Helps You Boost Your Business Marketing?
Your Facebook timeline is full of user-generated content that can help you to promote your brand digitally. Let us assume that there are 100 users on Facebook that follow your brand and like to post their reviews about it on a regular basis. Keeping a track of all these 100 profiles and checking one at a time can be confusing and time-consuming.
This is where content aggregation comes into the picture. You need a tool that can aggregate these powerful tidbits of UGC at one place so that you don’t miss on some really unique and amazing content which can be useful in taking your business marketing to another level.
Why Use Facebook Content Aggregator?
A maximum percentage of Facebook business marketers has agreed that they do not get the time to produce original content for their regular promotions. Also, picking up the most unique & relevant user-generated content from a big slot is very time taking. This is when you need a Facebook Aggregator.
It is a tool that helps you aggregate the posts and feeds based on a particular subject involving one or two related keywords. Suppose you are hosting an event and you wish to engage your real-time audience by asking them to share their experiences about the event on Facebook.
So, when they start posting on your Facebook wall, it becomes nerve-wracking to curate that content manually and nearly impossible to respond to every single post.
With the help of a Facebook Content aggregator, you can curate and compile all the relevant posts and display them on one big screen. Also, you can add your comments and respond to them collectively.
The aggregated Facebook content can be presented to audiences in many different ways. Some of them include- websites, digital screens, and projectors.
Also Read:- The Top 5 Digital Marketing Strategy of 2019
Let Us Now Have a Look at Some of the key Benefits That a Facebook Content Aggregator Offers to a Marketer:
A brand or a business available on Facebook is accessible to many different users. Every individual has a different say about your brand/product and they use different keywords to define their thoughts in their feed. These Facebook Aggregators, if used wisely, can successfully put all the epic content together which you can use as a part of your marketing campaign.
Faster Response Time:
The customers who spend their time praising or even mentioning your product on their Facebook feed would expect an acknowledgement from your side. This builds a sense of trust and loyalty in their minds for your brand. Around 85% of the Facebook audience expect a response within 6 hours of posting. An aggregator helps you reach your customers back on time, thus, saving the reputation of your brand.
Do you want to use all the Facebook feeds related to your brand as a part of your marketing campaign? Definitely not! An aggregator ensures to filter your posts before they get displayed and pulls only those posts which include keywords specific to your requirement.
Taking a Sneak peek at Your Competitors:
Almost everyone, including your competitors, uses the same platform for marketing their brand. A Facebook Content Aggregator helps you monitor the posts and campaigns of your peers so that you can scale up your strategies accordingly.
The ultimate goal of planning out these marketing strategies for your business is to increase user engagement as well as sales. And with all the above benefits that a Facebook Content Aggregator offers, a brand is sure to achieve them both.
Content aggregation is a great way to open new doors to boost your brand marketing. A properly aggregated content is not only relevant but also really interesting and engaging. Facebook content aggregation is a really good way of doing that. So, if you haven’t been using it for your marketing strategies until now, it’s high time for you to get started!