Running an e-commerce store is one of the most profitable home-based businesses. It can be scaled up and become a legitimately big deal that can make you a fortune. Many people who dream of e-commerce riches fail to see success. Usually, those that don’t make much money are the ones that make mistakes that hold them back.
There are many ways to make money by running an e-commerce store, but if you make certain mistakes, then not many of them will work. This article will cover several common e-commerce mistakes that people make so you can avoid them yourself.
1 – Your Pictures Are Bad
In a traditional store, the shoppers can see what the products are on the shelf and understand what they are at a glance. You don’t have that luxury when you have an e-commerce store. This means that the way you present your product is far more important because you need people to click. If your pictures are bad, you won’t get the clicks and won’t make much money.
The photo should be clear and easy to see with the product featured prominently. You may want to consider removing the background, so go now and get an app that will do this for you in seconds.
If it makes more sense to have your product seen in action, then make sure it doesn’t get lost in the rest of the picture. It should be visible so the shopper knows what it is right away.
Once they click, you also need to have a lot of pictures that add to what they can see. Take many images from different angles, so there is no doubt in the shopper’s mind about whether or not the product is what they are looking for.
2 – The Website Is Hard to Navigate
Think about a store with many related products in different parts of the store. It would be hard to shop for the thing you need to make dessert if they aren’t all in one place. You won’t shop there again because the experience would be frustrating.
The same goes for an e-commerce site that is not intuitive to navigate. It should be organized in such a way that people can easily find what they are looking for. Once they are set to finalize the purchase, adding items to the cart and getting recommendations for related products should be easy to spot.
If there is any resistance when it comes time to checkout and pays, then this is when a lot of people will hit the back button and exit your site. If your competitors have better-designed websites, you will lose customers.
If you have a blog section within the content, make sure to give them links to other articles or send them to relevant content like a landing page for an offer or buttons with calls to action.
3 – You’re Not Building an Email List
Having an email list is essential in any online business. In fact, it’s even essential to an offline business since it is so important. This is the best way to stay connected with your core audience and customers. Since they volunteered to give you their personal email and access to their inbox, they like what you’re doing. Take advantage by using this fact to build an active list.
For instance, if you are having a sale, then the people on your list will want to know about it. Send out an email blast and let them know. You will get a high conversion rate to your offer from these people. If you just put a banner on your site that you are having a sale, that doesn’t bring people to your offer.
You have to ensure that you are also giving them helpful information and not just spamming their inbox. They will always appreciate sending them content that helps them use the product or gives them some tips. Then, occasionally send them promotional emails.
Start building the list immediately, as it is never too early or too late to start building one.