The beacon hill technology is very useful in retail and has some amazing benefits. The sales can be increased with this technology in the store and more and more customers can be attracted to it. Let us have a look at the benefits.
Great tool for Advertising
Source :- propellant.media
The beacon hardware can help in attracting the attention of your customers as it can serve your advertising messages directly to the phone of the users as soon as the device comes within a beacon’s proximity within the store. These messages will serve as a chance to enhance the customer experience and also assist in increasing upsell.
The beacon technology troubleshoots the innate physical limitations of brick and mortar stores by bundling the extra products and services. It helps to expand the potential for more purchases. Many retail stores who adopted this technology have benefited a lot. The stores sent the customers the various location-specific deals and discounts and the customers get the best benefit from it.
Also Read :- Predictions for 2019
Easy to Adopt and Cheap
Source :- verticalrail.com
The hardware required to set up is quite affordable. For example, a set of three to four iBeacon transmitters that are linked to an app and a CMS cost only 100$ or even less. The setup of the beacon hardware is very simple and contains a UUID. Once the process of installing the transmitter is completed, you are only left with the process of creating actions and tags.
The beacon brands are very cheap and they can be used instantly since they are available in a ready-to-use form. So, even if you are not sure whether this technology will work for you or not, then also you should give it a try as it costs very less.
Boosts the Power of Personalization
Source :- beaconhill.edu.hk
The power of personalization will be boosted with this beacon hill technology. The route of the whole store can be guided to you on your mobile through the beacons. The likes and dislikes of the customer can be found out and according to that, the personalized messages can be sent to their mobile. So, that the customers can come to know about the various offers and discounts and buy them.
If a store is crowded with people and all the salesman are occupied then also the consumers can have a personalized experience.