Mobile has become an integral part of the business. A company without a mobile optimized solution certainly loses a significant proportion of clients. The app market growing heavily because of the competition they are facing today.Augmented reality is one such new technology 2018 app which continues to develop and become more pervasive among a wide range of applications. Since its conception, technology firms and marketers have had to battle the perception that augmented reality is little more than a marketing tool and it is considered as a next-generation technology.
However, there is evidence that customers are beginning to derive numerous benefits from this functionality and also expect it as their part of the shopping process. Even some early adopters in the retail sector have developed technologies designed to enhance the purchasing experience.
By assimilating augmented reality into catalog apps, stores let consumers visualize how different products would look like in different environments. For furniture buying purpose also it can be used, for example, the shoppers point the camera at the correct room and the product appears in the foreground.
The other sector where the augmented reality can play a crucial role in the healthcare sector. It can help the user by enabling them to see highly detailed, 3D images of different body systems when they hover their mobile over a target image. Augmented reality can also be used by medical professionals and it can prove a learning tool for them and can use it throughout their training.
Some experts also suggest that wearable devices could be an astounding achievement for the augmented reality. The difference between the smartphones and tablets is they tend to show a tiny portion of the users’ landscape and smart eyewear. If it wants to become the mainstream success than they can provide a complete nexus between real and virtual realms
Looking at the popularity and the benefits of the AR it is used by the following major industries:-
Source – skyfallblue.com
AR is a new technology adopted by many companies wishing to combine elements of online and print advertising whilst offering an interactive experience. Brands can place trackers in print catalogs, movie posters, packaging or products to trigger AR effects.
Retail brands are a prime example of receiving instant benefits of AR provides to business. For example, IKEA customers can now take pictures if their own homes and then use AR app to position the 3D models.
Source – dvsgaming.org
AR is probably best known for the smooth game experience, especially the Pokemon Go. AR gaming essentially integrates game audio and visual content with the user’s environment in real time. AR games can be used as another branding experience for the users.
Source – edsurge.imgix.net
Simply studying the textbooks and learning from youtube is not enough to stimulate young digital native minds. AR offers a new and totally different experience of transferring information.
Educators can create their own learning environment using different software, monitor student performance and share and collaborate with different teachers, students, and content providers.
This is some of the industries where AR technology has completely changed the default ways.