- Precise & To The Point
Source – vizz.co
You need to keep in mind that people do not have the whole day to waste over one little thing. Try to keep your video short and to the point. Try telling the entire story within a limited duration. If you increase the length of the script or the video, the audience will start to lose their interest in that subject, and before you come to a conclusion, they might have stopped watching it. It is also possible that they might skip a few essential pointers in between and directly jump to the conclusion, which might cause them to be unaware of the benefits they can avail, and the end part might not sound convincing for them. So, keeping the script and the video short is the first thing you need to keep in mind.
- Issue Must Be Highlighted & Benefits Must Be Explained
Source – medium.com
Once you know that how long the video will be, you need to start writing the script for the video. Now, you must know while writing the script that the problem or the issue must be stressed upon so people get concerns and will be able to look out for the relatable solutions. It is mandatory that you spot all the complications, as well as introduce solutions in your explainer videos. Show people that how can they be profited if they avail your service or product that you are offering. Everyone is only concerned with their own benefits, so it is vital that you show it to them.
- Convey That Your Quality Is The Best
Source – amazonaws.com
You don’t have only to show them that your service and product will bring them profit, you also have to tell them that the quality you will be providing will be so much better than what the others are offering.
- Match The Tone of Your Brand With Your Story
Source – cloudinary.com
Another thing that you need to be cautious about is that the script you have composed is relatable to the theme of your client’s company. It is not like that you have to promote a severe tech brand with too many funny scenarios. Be aware of what you are dealing with and how are selling it.
- Be Creative & Provide Originality
Source – i.ytimg.com
It is good to take inspirations from multiple places, but it is also important to provide originality to your brand. Be creative and always come up with the new ideas to deliver your project.
