Although web design is one of the most crucial factors for the success of a website, it’s subjective. A single design may be very appealing to a person and hideous to another. The final outlook of a website displays your personal brand. That being said, a few ground rules are fitting. We have put together 5 web design tips to make your website look appealing to your audience:
Keep It (Homepage) Simple!
The purpose of the homepage of your website is to convey your idea directly. Let’s face it – we don’t read much on a website; we take a glance at the page, choose a few keywords, sentences, and maybe pictures. Thus, putting your focus on just word count won’t help.
Visitors will gauge your content better if they don’t have much to read. These simple and direct design tips will ramp up your homepage and make it more inviting:
- Provide appropriate spacing between the elements of your site. Make sure they’re spaced out and well presented to garner just as much attention as you want them to have.
- Include visuals to spice up your communication game. Vector arts and icons are proved to be attractive to visitors.
- Call To Action (CTA) buttons should be well-placed so that users can carry out multiple actions with ease – signing up, logging in, making purchases, etc.
- Place the significant aspects of your content above the fold to grab your audience’s attention to the intent of your website is and how it can cater to them.
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Articulating Easy-to-Read Contents
Simply put, your website layout should maximize readability i.e. comfort of users to handpick and process words and sentences. Users can skim-read through your website in a flash if your site has high readability and thus can absorb information quite easily. Improving readability consistently is easy and here’s how it’s done:
- Avoid small fonts. A well-known rule of thumb for designing websites is maintaining a minimum of 16pt for your body texts. Although this will depend on the font you’re using,g fonts (not too big!) can rarely go wrong.
- You can implement power keywords to help readers to catch the context easily.
- Set your fonts right. Serif fonts are fonts that have small projecting lines on the end of letters and Sans Serif fonts are those that don’t. If your website contains lengthy online texts, go for the latter. You can opt for a mix between fonts, logo fonts, or even decorative fonts that appear handwritten. But whatever you choose, don’t go overboard.
- Maintain contrast between colors of your texts and background. This makes your website more readable as well as accessible. There are tools online like Contrast Checker that can help in this regard.
- Be sure to vary your written web content in size and many cases neglected weight. Draw the attention of your visitors by organizing your title, subheadings, paragraphs, and body texts right.
Experimenting is fine but doing so on navigation is a huge risk you’re putting your website in. Because what you want is your visitors to stumble across what they’re looking for, painlessly. Besides maximizing user satisfaction, you’ll be paving way for search engines to index your contents through compact navigation:
- The website menu must be simple to find. Make sure it’s organized according to necessity.
- Vertical navigation can be useful if it’s a one-page website. Offer an anchor menu and a Back-to-Top button.
- Link your logo effectively to your homepage as visitors will be expecting it and you’ll certainly be saving some clicks. It’s a familiar tradition in web design, but efficient nonetheless.
- Footers should include significant links like contact information and social media icons.
Emphasize on Visual Hierarchy
It’s imperative to showcase your content clearly and proficiently. Hierarchy, a prime aspect of design, must be correctly implemented to make sure visitors focus on specific elements of your page in order of significance, beginning with the most prioritized one. These are a few hierarchical constituents to keep in mind:
- Most important assets e.g. your logo and business name must be highlighted by increasing their size and weight. It’s a psychological tendency to focus on large, bolded titles and then on smaller body texts.
- Place your elements right. In this case, CTA buttons are key to engaging your users in the places you want them to.
- Accentuate by applying the right color, contrast, and spacing.
Ensure Mobile Friendliness
This is one aspect every designer should be cautious about. As you’re willing to provide optimum visitor experience, you must ensure that all the visitors can access your website and enjoy it to the fullest, regardless of the devices they’re using. As the number of mobile phones in this mobile frenzy world keeps on the rise, a mobile-friendly version of your website is necessary and nowadays, obligatory. Here are a few tips to make your website mobile-friendly:
- Clean and less jumbled mobile versions are efficient. Scale down the menu and some other assets to minimize the elements of your page so that your site looks concise and not messed up.
- Go to the mobile version of your website and try and test every page, user action, and button. While it may seem a bit silly, from the user viewpoint, it effectively lets you know about the rooms for improvement of the mobile version of your site and in the process, helps you improve user experience.
Check out other websites
Looking into other websites will let you know about the best designs and you will get acquainted with the recent web design trends. Gradually, you will be able to design an effective website. Although web designs are hard to be objective with, the tips mentioned above are proven to extract more value from your hard-earned visits. Design away!