“No matter what you do, your job is to tell a story.” – Gary Vaynerchuk.
Our world is surrounded by different stories. Some emotional, some terrifying, some end up inspiring us, while others leave us in doubt. But do you know what the most beautiful thing about these stories is? No! It is not listening to these stories; instead, it should be able to portray these stories to the whole world.
You might agree with us that every person loves to listen to stories. Right? But are you aware that visual storytelling has more impact on people’s minds than merely listening to them?
As a matter of fact, it is one of the most challenging tasks to do. You need the ability to convert the imagination into a reality. With the help of perfect lighting, characters, camera angles, aesthetic shots, and editing.
Perhaps there are very few people who have these qualities. Are you one of those people? If yes, then do you think it’ll be fair for you to keep this talent hidden from the world? No! You should use this talent and showcase to the world what it is missing out on.
Correct us if we are wrong, but you must have thought about the same as well. However, the hesitation inside you about – ‘will I ever be able to succeed in it?’ because turning your hobby into a career is a big step.
Yes, it is true! But every business is all about fighting your fear by taking that risk. Besides, with proper guidance, you can start your videography business very easily.
You must be thinking- who will guide you through this journey? Well, its answer is ‘us.’ You just need to gather your courage, and for the rest of your journey as a videographer, we are here to help you.
So, if you are ready, let’s get the camera rolling!
Select The Niche
Every videographer has their own style. So you need to understand what style you are good at. It can be advertising, weddings, Youtube, school events, corporate shoots, vlogs, film production, documentaries, MV (music video), or some other.
Business is about using your strengths to conquer the market. So, you have to select a style you are good at. Of course, you can learn other styles with time. However, for a start, you need to stick with one style and provide the best service with it.
Along with that, you need to do a bit of research to know about your competitors. Know what type of service they provide. Moreover, learn about their strengths and weaknesses.
Keep in mind the rule of becoming an entrepreneur: Use your competitor’s weakness as your strength.
Once you have decided on your niche, you need to register your company with the law. Decide the name of your company. Don’t just pick out any name. Think creatively, and come up with a name that represents you and your work. After that, you need to file your company name with the local state government.
It is very crucial as it helps in the protection of your company from damages. In addition to this, you need to get tax registration certificates.
In case you are planning to start your company as an LLC (limited liability company), then you are obliged to get a TIN (tax identification number) from IRS (internal revenue service). Moreover, you have to get the company bank account, insurance, and shooting permit.
Get the Required Tools and Software
After all the formalities are finalized, you have to get all the resources. You can’t provide quality content if you don’t have the right tools and equipment for that. Generally, you need cameras, lights (preferably a three-point light set), sound equipment, light reflectors, various lenses, tripods to shoot the video.
However, shooting everything is not enough. You have to compile everything and present it in a great way. For that, you need video editing software and Mac. Why Mac? Well, it is because the editing software is quite heavy and requires a system with fast processing i.e. Mac. It doesn’t lag, protects from malware, and has more space (great for saving final.mp4, final2.mp4, or definitelyfinal.mp4).
That’s not all!
These tools are costly, so it is crucial for you to keep them safe and secure. That’s why you need camera bags, hard cases, and tool chests.
All the tools are vital for commencing business. However, if you need any tool temporarily, you can rent it for the time and save money.
Create Your Online Presence
Once you have collected everything, you need to promote. How will people know about you and the services you are offering? Long gone are the days when people used to print pamphlets to inform about a new company. Now everything is online.
Whenever a person wants to know something, he/she will search about it over the internet. So, you need to create a website, and social media account for your service. Post your portfolio over it so that people interested in your service can get to see your work.
For instance: if you are a wedding videographer, then post the video you have created. Or if you are going for an advertisement, then post information regarding the product shoot. If you like, you can also upload BTS (behind the scenes) and tutorials for beginners.
Capture Your Customer Base
Lastly, for the survival of your business, you need to earn profits. Your online presence can help you in gaining your first few clients. However, it is essential that you retain them. You need to best service. So that they recommend you to others (family or friends). Once you have captured your company’s loyal customer base, it won’t take too long for you to create your own market.
To Sum It All Up!
When you have a talent that can be helpful for others, you should never keep it to yourself. You never know it might help someone in healing. Besides, there is nothing more beneficial than using your talent to make your name and earn money. By using the right tools, software and targeting the right customers, you’ll be able to do just that.