In business, garnering an edge on the competition means utilizing technologies to give yourself a leg up. Speech technologies such as text-to-speech and speech recognition are quickly becoming an influential and important sector of technology for businesses of all sizes. What once began as a means to market customer service lines has since evolved into viable consumer technology, both audibly and on the screen. Speech technologies are becoming more accessible to businesses and consumers who frequent them. How can speech technologies actually benefit businesses in 2020? Let’s take a look down below.
Diversify Your Demographic
The goal of any business is to reach as many potential customers as possible. This means diversifying your demographic. Statistics show that businesses who implement speech technologies such as text-to-speech into their products or websites become more relevant to a wider group of individuals. For example, many websites and product descriptions are very text-heavy. While this works for those with average literacy, it can alienate customers with specific disabilities. Utilizing speech technologies that give the capacity for users to hear content rather than reading content automatically gives you a competitive edge of businesses that prove less accessible.
Speech Recognition Makes Life Easy
Talking is faster and easier for nearly anyone who wants to complete a given task. Speech recognition in the form of digital assistants such as Alexa or Siri allows for any business to give a voice command from across a room. Whether you say, “Hey Alexa, order more paper towels for the restaurant” or “Hey Google, lock up for the night,” the ability to command from across a room means your job is easier. Additionally, implementing voice technologies into your devices or products means that consumers have access to that same ease-of-use.
Creating Brand Videos With Text-To-Speech
Want to highlight a specific product in your lineup? Perhaps, you’d like to create a video tutorial to expand brand awareness. This often involves creating brand videos to put on platforms such as YouTube. To those who aren’t necessarily tech-savvy or good speaking on camera, that can be a daunting task. Text-to-speech platforms such as Notevibes allow you to create voiceovers using human-like AI voices to read your words on any video. You don’t have to worry about a shaky voice or lack of authority because the platform will do it for you. This gives your videos an edge and can help you to create the brand awareness you seek without having to hire an outside team to craft those videos for you.
Voice recognition and speech technologies allow you to create lines of communication between consumers who may not speak your native language. Speech recognition software can allow words to be translated audibly or visually into any language. Suddenly, you’re not limited to just the native speakers in your own country. This can be helpful if you’d like to take your business global or simply engage with more meaningful communications with those in your own country who may not speak your native tongue. It has the potential to work wonders for businesses that deal with travel, language, e-commerce, or tech.
The Key Takeaway
Utilizing speech technologies such as text-to-speech and speech recognition can open up your business to a world of new customers. By diversifying your customer base, freeing up some of your time, and allowing you to communicate with folks from all walks of life, this technology definitely has the potential to benefit businesses of all types.